Hyundai Motor Group has established a new Robotics and Hydrogen Energy Task Force (TF), positioning it as the “control tower” for the company’s development of physical artificial intelligence (AI) technologies. The move reflects Hyundai’s commitment to integrating robotics and clean energy into its automotive and industrial operations.
The Task Force will spearhead plans to construct AI data centers and hydrogen production facilities along the southwestern coastal belt of South Jeolla and North Jeolla provinces. The Honam region is considered ideal for producing clean hydrogen using surplus electricity, leveraging its abundant solar and wind energy infrastructure.
This initiative forms part of Hyundai Motor Group’s mid- to long-term investment strategy. During a public-private joint meeting following the Korea-U.S. tariff negotiations on November 16, Hyundai Motor Group Chairman Chung Eui-sun announced that the company would invest 125.2 trillion won (approximately $85.12 billion) domestically by 2030, with 50.5 trillion won allocated to future-focused sectors, including physical AI and robotics.
To accelerate its AI ambitions, Hyundai has agreed to receive 50,000 graphics processing units (GPUs) from Nvidia. These GPUs will support the construction of AI-powered factories, which are expected to consume significant amounts of energy. To address this, Hyundai plans to implement hydrogen-based energy solutions, enabling “dark factories” where robots can manufacture products without traditional lighting.
This strategic move underscores Hyundai Motor Group’s goal of combining advanced robotics, AI, and clean energy technologies to drive innovation in manufacturing and sustainable mobility.